Susan Colman
In the grand scheme of things, it’s always exciting to begin new ventures, and starting a new business or renaming an existing business is one of them. But with all of the adrenalin flowing in anticipation of such changes, some matters do have a tendency of getting lost in the process. Consequently, the business can be hurt when it least expects it, from heretofore silent torpedoes coming from the warships of trademark owners.